Social Media Strategy 101

• Who are they? (E.g. job title, age, gender, salary, location, etc.)
• What are they interested in that you can provide? (E.g. entertainment, educational content, case studies, information on new products, etc.)
• Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
• When do they look for the type of content you can provide? (E.g. weekends, during their daily commute, etc.)
• Why do they consume the content? (E.g. to get better at their job, to become healthy, to stay up to date with something, etc.)
• How do they consume the content? (E.g. read social media posts, watch videos, etc.)

1. Increase brand awareness
2. Drive traffic to your website
3. Generate new leads
4. Grow revenue (by increasing signups or sales)
5. Boost brand engagement
6. Build a community around your business
7. Provide social customer service
8. Increase mentions in the press
9. Listen to conversations about your brand

• What goals and challenges do they have?
• How can you help solve them?

When do they usually use social media to find the type of content that you’ll share?

How are you going to execute this strategy?