- Who are they? (E.g. job title, age, gender, salary, location, etc.)
- What are they interested in that you can provide? (E.g. entertainment, educational content, case studies, information on new products, etc.)
- Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
- When do they look for the type of content you can provide? (E.g. weekends, during their daily commute, etc.)
- Why do they consume the content? (E.g. to get better at their job, to become healthy, to stay up to date with something, etc.)
- How do they consume the content? (E.g. read social media posts, watch videos, etc.)
